Bravia Commercial
Posted by Sam at September 27th, 2007
Even though Sony is at the top of my “most hate companies on earth” list, they came out with probably one of the most awesome commercials I’ve ever seen. Some of you may remember this from back in 2005 when it was released.
They dropped 250,000 colored bouncy balls down Russian street in San Francisco. They had 23 people on cameras to film the event and the results were absolutely amazing. Sony has a page up with behind the scenes videos, pictures, and other downloads related to the advertisement. Check out how they launched those balls!
The song being played in the background is by José González and is a cover of s song called Heartbeats by The Knife. He released a single of the song using an image of the bouncy balls as the cover. Check out Sony’s page for some background on González, the song, and its use in the commercial.
The Knife is a very unconventional band, shunning the public spotlight and commercialism. Gaining their support on the project basically came down to, ironically, Sony offering them a lot of money. They used the money to launch their own record label.
Here is a video from The Knife’s only tour ever performing Heartbeats, the same song as in the above video.
Did you see the paint one? It is also a Bravia commercial and it is just as intense. You can see them both in high quality at their website…
Ian
that was rad. I wonder how they got permission to do that? P.S. I like the ladybugs…or should I say man and lady?
meg cheesman
what about all of the baby seals that choked on little rubber balls later on?
poster