iPhone - Apple's Huge Failure
A lot of chatter is going around the intrawebs about how the iPhone is going to be Apple's next Newton. In fact, independent research even confirms that almost nobody is willing to pay the high price attached to the iPhone.
The research claims that only 1% of people would actually be willing to switch carriers, and pay for an iPhone. That's right, only one percent. The article suggests that if the price was closer to $200-$299 it would be a sure win, with 42% of people saying they would buy it.
What a miserable failure. They'll be off the market and populating Wal*Mart discount bins before the end of the year.
Wait a minute ... what exactly was Apple's target market share for the iPhone? Let's see, Steve Jobs said in his keynote that they are aiming for ... yup, one percent of the market.
It's interesting that leading research aimed at making the iPhone look like a failure and Apple look bad in actuality just confirms exactly what Apple was going for. It took them six weeks to say what Steve Jobs already said in his keynote. If anything, the "research" just confirms that iPhone is going to be a great win for Apple.
One percent of the cell phone market is huge.
In other news, leading research suggests that 42% of potential Ferrari owners would buy one for $20,000, but only 1% would pay $400,000 for it. The Ferrari has been declared a miserable failure.
Disclaimer: I am not buying an iPhone, at least not a 1st generation one.
People say the iPhone is nothing spectacular, because LG and others are coming out with similar looking phones. What people don't realize is that the hardware is nothing special, it's the interface that will make the iPhone revolutionary. I'm looking forward to more competition in this space. As long as phone makers keep missing the mark, every phone will be a PITA to use.
I would have to agree with
I would have to agree with you. Like Jobs said, 1% is still a huge amount of people when it comes to cell phone sales, and that's what they were aiming for.
Regardless, the thing is such a sweet design, and has gotten so much hype (like all apple products/secrets) and the thing hasn't even been released yet! Look at all the other companies that have already been knocking off what Apple is trying to do. No, I don't think it will be a disaster...if so, why is every other cell phone manufacturer churning out the same type deal?
I do agree that the functionality is a key part of the phone, although the industrial design is gorgeous as well, and I would definitely pay $500. I have no problem with that. For all that it does, it is worth the $500, although I am currently with Verizon, and have been fairly happy with their services, I would seriously think about switching....I'm just waiting until the thing hits the streets, hackers get a hold of them, and maybe they even release one for Verizon....
anyway, enough...
@prestor: They couldn't
@prestor:
They couldn't very well survey people who had never heard of the iphone. The bias would lean towards "no, I would not buy something I've never heard of and don't know what it is."
Certainly Apple wants everyone to hear about it and for it's name to be as penetrating in the market as the iPod was. Right now it's limited exposure, but by the end of this year, "the market" and "people who've heard of the ipod" will be insignificantly similar.
But you're right, the whole point is moot when you consider that the survey is pretty inaccurate to begin with.
Sam, the point is that the
Sam, the point is that the survey interviewed people who "had heard of the iPhone and have shopped for an iPod" - Apple is looking for 1% of the total phone market, not just people who have heard of the iPhone and have shopped for an iPod.
That being said they only interviewed 379 - doesn't sound statistically significant...
[...] iPhone - Apple?s Huge
[...] iPhone - Apple?s Huge Failure It?s interesting that leading research aimed at making the iPhone look like a failure and Apple look bad in actuality just confirms exactly what Apple was going for. It took them six weeks to say what Steve Jobs already said in his … [...]
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