Deat Malt-O-Meal,

I just wanted to write in with a great product idea that is so good I'm sure you won't be able to resist it. I was just snacking on some golden puffs (the package said they were good for snacking - and it was right!), and it came to me.

People are always saying they love breakfast for dinner. You know, pancakes, eggs, bacon, the whole nine yards. Or, if you're poor like me - cold cereal. And I don't just love cold cereal for dinner, I love it for breakfast too. And sometimes lunch if I run out of Top Ramen.

So here's my idea: dinner for breakfast! Think about it! It's the next logical evolution in mixing up meals! Picture it: You've done breakfast for breakfast, you've seen breakfast for dinner, and now Malt-O-Meal presents Dinner for Breakfast!

You could have all sorts of varieties. A steak and potatoes dinner breakfast cereal could consist of little beef flavored corn pieces shaped like steaks (that's an easy shape to make), and little marshmallowy potato pieces. Instead of milk, you could encourage kids to use A1 steak sauce (hey, cross branding opportunity!).

Other varieties could include "Pepperoni Pizza" with little pizza slices and round pepperoni (think cooke crisp-shaped), spaghetti and meatballs (the meat balls could be like crunch berries except meat flavored), and hamburger and fries (tons of cross-brand opportunities there - I'm sure McDonalds would be on board).

Then you could encourage kids to use an alternative to milk for each one. Liquid cheese for the pizza, spaghetti sauce for the spaghetti, and a milkshake for the burger and fries.

You've spent enough time immitating, Malt-O-Meal, it's time to start innovating. I give you this idea free of charge, and will eagerly await the day that you bring dinner for breakfast to the mainstream.

Sincerly,

Sam Garfield